New face, same mission
Introducing a new, bold branding to better communicate what Reach Aut does since 2020: guide US communities abroad in their journey to health
Health is a journey. Health is a destination. Health is an ongoing process of self-discovery and self-improvement that involves each and every one of us, in every moment of our lives.
Starting in March 2025, Reach Aut has undergone an extensive rebranding process to refresh the way it presents itself to clients, business partners and the general public across both physical and digital platforms.
The updated branding centers around the concept of “Health as a destination”, as a way to clearly and directly communicate Reach Aut’s longstanding mission: to support individuals navigating this process, helping them manage the twists and turns of daily life in relation to mental and physical health
This renewed image reaffirms the mission and values that have defined Reach Aut since its conception: providing US communities living in Europe with the tools and services they need to pursue their health journeys, paired with the quality they deserve.
Reach Aut embraces an all-round view of “health”, recognizing mind and psyche as the cornerstone of a satisfying, independent and fulfilling life.
Healing begins from within: everyone aspires to feel better, and often all it takes is a small nudge in the right direction. This is what Reach Aut is: a group of dedicated health professionals standing by your side, using science and evidence-based approaches to clear the path toward wellness.
To better convey this vision, Reach Aut is introducing a reimagined logo.
It features a streamlined logotype paired with a new symbol: an upward arrow that communicates the uplifting sense of direction and purpose associated with the action of taking care of our health.
Complementing this, a new tagline – “Health Right Here” – highlights the physical proximity of Reach Aut’s Centers to the places where US communities in Europe live and thrive. It also serves as a reminder: good health is closer than we think, and is within everyone’s reach.
This rebranding effort will be rolled out across all Reach Aut Centers in Italy and Spain, in printed materials as well as through its digital channels (website, social media accounts), and in both internal and external communications.